Nope. Most of our clients are not tech people. That’s why we exist. Whether you choose Course, Academy or Ultimate, we’ll walk you through step-by-step (or build it all for you).

All three options teach you how to build a professional online coaching business — the difference is how much support and setup you want.

The Course (£395) → DIY, self-paced training.
Learn everything step-by-step through our Online Personal Training Course (OPTC). You get lifetime access to the content and updates but no direct support.

The Academy (£997) → DIY with lifetime support.
Includes the entire Course plus group coaching calls, feedback, community

The Ultimate (£1,997) → Done For You + Academy + Course.
We build everything for you — PT Distinction setup, automations, funnels, sales pages, payments, and onboarding — and you still get lifetime access to the Academy and Course for ongoing support.

No. One-off payment only. You’ll never get surprise invoices from us. (You’ll just need a PT Distinction account, which is separate and paid directly to them.)

Not at all. We work with brand-new coaches, experienced trainers moving online, and even gym owners who want hybrid models. The systems adapt to you.

Don’t worry each lesson is designed to be simple and actionable, with walkthroughs, checklists, and resources.

If you ever need help, you can contact our support email for guidance, or upgrade to the Academy for lifetime coaching calls and community support.

No — all purchases are business-to-business (B2B) transactions and are non-refundable.
That said, if you ever have a technical issue or access problem, our support team will make sure it’s resolved.

The OPTC has 4 stages, 25 modules, and over 70 lessons — around 40 hours of learning and implementation.
Most trainers complete it in 8-12 weeks while still working with clients, but there’s no deadline — you get lifetime access.

Absolutely.
You can upgrade to the Academy or Ultimate at any time — and you’ll only pay the difference in price, not the full amount again.

All prices are in UK £ GBP. If you’re outside the UK, your bank or payment provider will handle the conversion. Rates vary daily, so the exact amount in your currency may differ slightly. Prices include tax's when applicable.

No, we’re not PT Distinction. We’re an independent company that specialises in helping trainers build businesses using PT Distinction. Think of us as the systems experts who make sure you get the most out of it.

PTD Ninja helps personal trainers build, launch, and grow their online coaching businesses with PT Distinction.

The OPTC is a step-by-step training program that shows you how to build, launch, and grow a successful online fitness business.

It’s based on the same systems, templates, and strategies we’ve used to help over 1,000 trainers go online successfully — from brand new PTs to established coaches, even if you’re not using PT Distinction.

It includes:

- 4 stages, 25 modules, and over 70 lessons

- Approx. 40 hours of lessons and activities

- Resources, templates, and tasks to implement as you go

- The option to submit your workbook and take an exam for certification as a Certified Online Personal Trainer

Think of the OPTC as something you do for your business — not instead of running it.

This isn’t a “pick a random lesson” program. It’s a step-by-step curriculum designed to help you progressively build, launch, and grow your online fitness business as you move through each stage.

The White Label Library is your complete collection of ready-made, fully customisable content for online coaching — all designed to save you months of work.

It includes done-for-you:

- Coaching programs and templates (flagship, challenge, and membership formats)

- Forms and check-ins (client onboarding, feedback, results tracking, etc.)

- Nutrition resources (portion guides, protein cheat sheets, habit templates)

- Canva content (lead magnets, social templates, client resources)

-Automations and sequences (email templates, onboarding flows, check-in reminders)

All files are 100% editable in PT Distinction and Canva, so you can make them fit your brand and coaching style.

We also keep the Library updated with new assets based on what’s working across our client base — so it grows with you.

You can preview a sample of the content and see how it works inside PT Distinction and Canva in the walkthrough video below.

We are always adding to the White Label Library, and as an academy member you can request for new content to be created.

Below is an example of some of the content available. We add new content monthly. This list is a snap-short from January 2024:

Marketing Resources

Canva Template - Good/Bad Form

Canva Template - Before and Afters

Canva Template - Facebook Post Image

Canva Template - Instagram Post Image

Canva Template - Story Image

Canva Template - App Image FB

Canva Template - App Image Instagram

Canva Template - App Image Story

Canva Template - Reel Cover Image

Canva Template - YouTube Cover Image

Templates - Social Media Mini Swipes​

Templates - Positive Quotes

Sales Resources

Messages - New friends or follow sequence

Messages - New engagement sequence

Messages - New email subscriber sequence

Messages - New outreach sequence (high engagement)

Messages - More Information Sequence

Messages - New FB group Member sequence

Messages - New lead magnet sequence

Messages - Challenge Offer Sequence

Messages - Sales Call Sequence

Messages - Flagship Offer Follow Up Sequence

Messages - Membership Offer Sequence

Messages - Membership Offer Follow Up Sequence

Messages - No Sale Sequence

Messages - No Contact Sequence

Messages - Ask for a Testimonial Sequence

Messages - Ask for a Referral Sequence

Messages - Churned Client Sequence

Messages - Refund Sequence

Messages - Abandon Cart Sequence

Messages - Coaching Call Upsell

Onboarding Resources

Onboarding Email - General

Onboarding Email - With Onboarding Call

Onboarding Email - Hybrid

Coaching Resources

Messages - Onboarding Sequence

Messages - Check In - Going Well (Green) Sequence

Messages - Check In - Needs Assistance (Yellow) Sequence

Messages - Check In - Needs Help (Red) Sequence

Messages - Check In - Not Checked (Black) Sequence

Messages - Round Up Call Sequence

Lead Magnet Messages

Messages Sequence - Lead Magnet

Lead Magnet Content

Canva Template - Ebook Template

Canva Template - One Page Checklist

Lead Magnet Content PT Distinction

Full Group With Content, Forms and Tracking - 5 Day Mini Course

Full Group With Content, Forms and Tracking - Nutrition Audit

Challenge Messages

Messages Sequence - Challenge

Challenge Content

Canva Template - Challenge Welcome Pack

Canva Template - Nutrition Guide (Standard)

Canva Template - Nutrition Guide (Vegetarian)

Canva Template - Nutrition Guide (Ketogenic)

Canva Template - Nutrition Guide (Intermittent Fasting)

Canva Template - Lets Talk Food (Day 1)

Canva Template - Challenge Workout (Day 2)

Canva Template - Challenge Recipes (Day 4)

Canva Template - Keeping It Simple (Day 7)

Canva Template - The Small Stuff (Day 8)

Challenge Content PT Distinction

Text Document Template - Challenge Welcome Pack

Text Document Template - Nutrition Guide (Standard)

Text Document Template - Nutrition Guide (Vegetarian)

Text Document Template - Nutrition Guide (Ketogenic)

Text Document Template - Nutrition Guide (Intermittent Fasting)

Text Document Template - Lets Talk Food (Day 1)

Text Document Template -Challenge Workout (Day 2)

Text Document Template - Challenge Recipes (Day 4)

Text Document Template - Keeping It Simple (Day 7)

Text Document Template - The Small Stuff (Day 8)

Full Group With Content, Forms and Tracking - Challenge Welcome Group

Full Group With Content, Forms and Tracking - Challenge Content (Coaching, Nutrition & Workouts)

Full Group With Content, Forms and Tracking - Challenge Content, Vegetarian (Coaching, Nutrition & Workouts)

Full Group With Content, Forms and Tracking - Challenge Content, Ketogenic (Coaching, Nutrition & Workouts)

Full Group With Content, Forms and Tracking - Challenge Content, Intermitted Fasting (Coaching, Nutrition & Workouts)

Flagship Messages

Messages Sequence - Flagship

Flagship Content

Canva Template - Flagship Welcome Pack

Canva Template - Flagship Tracking Sheets

Canva Template - Recording What You Eat

Canva Template - Assessing The Food Diary

Canva Template - Getting The Right Breakfast

Canva Template - Getting The Perfect Lunch

Canva Template - Getting The Perfect Dinner

Canva Template - Understanding Your Own Body

Canva Template - Your Perfect Day

Canva Template - Using My Fitness Pal

Flagship PT Distinction Content

Text Document Template - Onboarding Pack

Text Document Template - How to take your measurements

Text Document Template - Managing Expectations

Text Document Template - Recording What You Eat

Text Document Template - Assessing The Food Diary

Text Document Template - 3 Changes Form

Text Document Template - Getting The Right Breakfast

Text Document Template - Getting The Perfect Lunch

Text Document Template - Getting The Perfect Dinner

Text Document Template - Understanding Your Own Body

Text Document Template - Your Perfect Day (adjust your meals to suit)

Text Document Template - Integrate My Fitness Pal

Text Document Template - Tracking your Breakfast

Text Document Template - Tracking your Lunch

Text Document Template - Tracking your Dinner

Form Templates - Increase Activity Levels

Form Templates - Increase General Activity Levels

Full Group With Content, Forms and Tracking - Welcome Group

Full Group With Content, Forms and Tracking -Results Tracking Group

Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (metric)

Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (Imperial)

Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (Vegetarian)

Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (Ketogenic)

Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (Intermitted Fasting)

Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (metric)

Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (Imperial)

Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (Vegetarian)

Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (Ketogenic)

Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (Intermitted Fasting)

Membership Messages

Messages Sequence - Membership

Habit Coaching Content

Canva Template - Habit Tracking Sheet

Canva Template - Record What You Eat

Canva Template - Create Your Healthy Kitchen

Canva Template - Eat Slowly & Stop At 80% Full

Canva Template - Eat Every 3-4 Hours

Canva Template - Eat Protein With Every Meal

Canva Template - Eat Vegetables At Every Meal

Canva Template - Eat Fats At Every Meal

Canva Template - Eat Carbohydrates At Every Meal

Canva Template - Drink Fresh Water Every Day

Canva Template - Managing Alcohol Intake

Canva Template - Eat Single Ingredient Foods

Canva Template - Getting Enough Fibre

Canva Template - Getting Enough Calcium

Canva Template - Improve Your Sleep

Canva Template - Improve Your Gut Health

Canva Template - Reduce Your Stress Levels

PT Distinction Habit Content

Text Document Template - Recognising and improving your habits

Text Document Template - Record What You Eat

Text Document Template - Create Your Healthy Kitchen

Text Document Template - Eat Slowly & Stop At 80% Full

Text Document Template - Eat Every 3-4 Hours

Text Document Template - Eat Protein With Every Meal

Text Document Template - Eat Vegetables At Every Meal

Text Document Template - Eat Fats At Every Meal

Text Document Template - Eat Carbohydrates At Every Meal

Text Document Template -Drink Fresh Water Every Day

Text Document Template - Managing Alcohol Intake

Text Document Template - Eat Single Ingredient Foods

Text Document Template - Getting Enough Fibre

Text Document Template - Getting Enough Calcium

Text Document Template - Improve Your Sleep

Text Document Template - Improve Your Gut Health

Text Document Template - Reduce Your Stress Levels

Full Group With Content, Forms and Tracking - Record What You Eat

Full Group With Content, Forms and Tracking - Create Your Healthy Kitchen

Full Group With Content, Forms and Tracking - Eat Slowly & Stop At 80% Full

Full Group With Content, Forms and Tracking - Eat Every 3-4 Hours

Full Group With Content, Forms and Tracking -Eat Protein With Every Meal

Full Group With Content, Forms and Tracking - Eat Vegetables At Every Meal

Full Group With Content, Forms and Tracking - Eat Fats At Every Mea

Full Group With Content, Forms and Tracking - Eat Carbohydrates At Every Meal

Full Group With Content, Forms and Tracking -Drink Fresh Water Every Day

Full Group With Content, Forms and Tracking - Managing Alcohol Intake

Full Group With Content, Forms and Tracking - Eat Single Ingredient Foods

Full Group With Content, Forms and Tracking - Getting Enough Fibre

Full Group With Content, Forms and Tracking - Getting Enough Calcium

Full Group With Content, Forms and Tracking - Improve Your Sleep

Full Group With Content, Forms and Tracking - Improve Your Gut Health

Full Group With Content, Forms and Tracking - Reduce Your Stress Levels

Full Group With Content, Forms and Tracking - 12 month habit coaching program

Full Group With Content, Forms and Tracking - 12 month habit coaching program (vegetarian)

Form Template - Eating Habits Questionnaire

Form Template - Adapt Your Own Habits

Form Template - Review Your Own Habits

Workout Content

Canva Template - Workout Planner

PT Distinction Workout Content

Text Document Template - Learning How To Train

Full Group With Content, Forms and Tracking - Step Challenge (Workouts)

Full Group With Content, Forms and Tracking - Workout Support

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Home)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Gym)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Lean Muscle)

Full Group With Programs, Scheduling, Progressions and Tracking - 16 Week Automated Workouts (Hypertrophy)

Full Group With Programs, Scheduling, Progressions and Tracking - 6 Week Automated Workouts (walking)

Full Group With Programs, Scheduling, Progressions and Tracking - Client 'Selectable' Workouts.

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 2 x Day Home)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 3 x Day Home)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 4 x Day Home)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 5 x Day Home)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 2 x Day Home)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 3 x Day Home)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 4 x Day Home)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 5 x Day Home)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 2 x Day Gym)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 3 x Day Gym)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 4 x Day Gym)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 5 x Day Gym)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 2 x Day Gym)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 3 x Day Gym)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 4 x Day Gym)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 5 x Day Gym)

Full Group With Programs, Scheduling, Progressions and Tracking - 12 Month Progressive Workout Program (Home and Gym)

Program Templates - Beginners/Intermediate/Advanced Workouts (gym)

Program Templates - 'Shift Work' Workouts. (home/gym)

Program Templates - 6-12-25 Workouts (gym)

Program Templates - Ab Workouts - Beginner to Advanced

Program Templates - Conditioning Workouts (gym)

Program Templates - Female Performance Workouts (gym)

Program Templates - Exercises Protocol Examples

Program Templates - Glute Focused Workouts (gym)

Program Templates - Hypertrophy Workouts (gym)

Program Templates - Interval Workouts (gym)

Program Templates - Interval Workouts (home)

Program Templates - Performance Workouts (gym)

Program Templates - Strength Workouts (gym)

Program Templates - Size Workouts (gym)

Program Templates - 5 Day Split With Cardio

Program Templates - Running Program

Program Templates - Workout Assessments

Program Templates - Workout Questionnaires

Program Templates - Injury Recovery (coming June 2023)

Extra Coaching Content

Embed Template - Calorie Calculator (Metric)

Embed Template - Calorie Calculator (Imperial)

Canva Template - Exercise Terminology

Integrated Calorie Calculator (Metric)

Integrated Calorie Calculator (Imperial)

Text Document Template - Calorie Targets

Form Templates - Athletic Nutrition Needs

Form Templates - Fullness Cues

Form Templates - Goal Setting

Form Templates - Gym Environment

Form Templates - Habit Challenge Agreement

Form Templates - Habit Tracking Weekly Review

Form Templates - Kitchen Set Up Assistant

Form Templates - Remind Me Why You Are Doing This

Form Templates - Evening Questions

Form Templates - Morning Questions

Recipe Books

Canva Template - Recipe Template

Canva Template - Recipe Book 1

Canva Template - Recipe Book 2

Canva Template - Recipe Book 3

Canva Template - Recipe Book 4

Canva Template - Recipe Book 5

Canva Template - Recipe Book 6

Trainers who feel stuck, overwhelmed, or confused about moving their business online — whether new, experienced, or hybrid coaches.

Clear systems, PT Distinction expertise, transparent pricing, and lifetime support — no fluff, no fake scarcity.

No, all services are single one off payments and include lifetime access. All services are B2B and do not offer any credit options, though you can opt to split the payment into 3 installments. If you decided to arrange credit from a third party to pay for these services you are responsible for the payments and regardless of how the funding is source, this service remains a B2B service and consumer rights do not apply.

It’s 100% self-paced.
You can start anytime and complete it at your own speed.
You’ll also receive any future updates for free, so you’ll always have the latest tools and lessons.

Yes — you’ll have lifetime access to the full course and any future updates, so you can revisit lessons as your business grows.

Yes — you can complete the optional workbook and final exam to become a Certified Online Personal Trainer at no extra cost.
It’s ideal for continuing education and can normally be used for CPD points (depending on your provider).

No, but you’ll get the most value if you do.
Many of the demonstrations are shown inside PT Distinction (because it’s the best platform for online coaching), but the business systems, marketing, and setup processes apply to any software.

This course is perfect for:

- Personal trainers who want to move online but don’t know where to start.

- Coaches who’ve already tried going online but feel stuck or overwhelmed.

- Anyone who wants to build a professional, systemised business that runs smoothly and looks great.

You don’t need advanced tech skills — if you can use email and social media, you can do this.