
A complete system for personal trainers who want to attract clients and deliver effective coaching online.
Training, structure, and execution tools that help you turn coaching knowledge into a real online coaching business.

Most Coaches Don’t Need More Information
Most personal trainers trying to move online are not lacking motivation.
They’re lacking structure.
They’re trying to piece together advice from YouTube videos, random marketing tactics, and different software tools. The result is usually the same....
A lot of effort, very little consistency and no clear system that actually moves the business forward.
You end up busy…but, not building a real business.
The PTD Ninja Academy is designed to solve that.
Instead of guessing what to do next, you follow a proven structure that shows you how to build your online coaching business step by step.
Inside the Academy we teach a simple business framework that turns coaching knowledge into a working online business.
Instead of trying to do everything at once, you build things in the right order.
Each stage includes training, templates and practical steps so you always know what to do next.



Execution Matters More Than Information
Most courses give you information, but information doesn’t build a business.
Execution does.
You can watch hours of training and still end the day wondering:
“What should I actually be doing today?”
A lot of mentoring programmes are built around “do what I did.” One coach shares their strategy, their journey, and their experience. That can be useful, but it’s still just one person’s path.
The PTD Ninja Academy is different.
The system inside the Academy has been shaped by working with over 1,000 online coaches, identifying the patterns and actions that consistently lead to results.
Instead of copying one person’s strategy, you follow data-driven systems that work across different coaching businesses.
But knowing the system is only half the battle. You still need to execute it consistently.
That’s why the Academy includes Coach OS. (and not its no GHL!)


The Execution System
Coach OS is the operating system used inside the Academy to turn the training into daily action.
It is not just a CRM, It is not a task list and it is not another piece of software to manage.
Coach OS is designed to remove decision fatigue and guide the actions required to grow your coaching business.
Inside Coach OS you can:
• Track leads and conversations
• Log outreach and prospect interactions
• Manage follow-ups and opportunities
• Plan and track your content
• Organise marketing campaigns
• Access the Academy Hub and training
• Join Hybrid coaching sessions
• Use Playbooks and scripts
Instead of wondering what to do each day, the system shows you the actions that move the business forward. You log in. You see what needs doing today and you execute.
The Academy teaches the system.Coach OS helps you run it.
The Academy curriculum walks you through how to build and grow your online coaching business.
Positioning, offers, pricing, messaging, and simple math (profit first) though our OPTC Course.

Groups, programs, scheduling, onboarding flows, results tracking, resources, app experience.

Lead magnet, landing page, emails, nurture, DM/email frameworks, sales page essentials.

12-week flagship program and membership blueprint with pre-built automations & content ready to go.

Programs, forms, check-ins, calculators, Canva templates ready to add your own branding.

SOPs, client management, time blocking, retention, referrals, and simple automations.

Everything is designed to be practical and implemented alongside your coaching work and your business
Community access + weekly group coaching calls for Q&A, audits, and momentum.

The hub of the Academy! The feeling of loneliness as an online coach is real! So, we've created an accessible community of high-performing online fit-pros. Join a network of like-minded coaches, share experiences, and grow together with support from Ash and the team

Join any of our weekly group coaching sessions to gain a deeper level of clarity and ask questions that came up during the week. Dive deep into strategies, get your questions answered, and stay aligned with your goals. The only way to not grow is to not show up!

Each week check-in with how your week went. Get support on how to handle the ups and downs of running a business, feedback on how to overcome any barriers you have and most importantly, celebrate your wins!








That’s not what PTD Ninja is.
Over the last decade, we’ve worked directly with 1,000+ trainers and coaches worldwide through our Done For You service. We’ve seen every niche, every model, every mistake and more importantly, the patterns behind those who succeed long-term.
The PTD Ninja Academy focuses on execution. The training helps you think like a business owner, and out Coach OS helps you operate the systems that grow the business.
Together they create a structure that makes consistent progress possible.


The most successful businesses all had clear, simple systems.
Their coaching and programs weren’t copy-paste; they were structured for clients first.
Their marketing was consistent and honest, not hype driven, and they treated their coaching as a real business, not a side hustle.
The Academy is built from that data, not theory, not “Ash’s way,” but real-world insights across 1,000+ businesses.


















When you join PTD Ninja, you’re not left on your own. Stay with us for 12 months (or purchase yearly) and if you don't make double your investment back, following our advice, within the 12 months, Ash will work with you 1-2-1 for FREE until you do.

Best for
Trainers who want to stay hands-on and understand their business.
Coaches who’ve tried DIY and want clarity + structure
Mature professionals who value transparent pricing and no hype
Not ideal for
Anyone who wants it built for them right now (choose Ultimate instead)
People looking for a “get rich in 30 days” scheme (that’s not us)
Full Academy Curriculum (all modules above)
PT Distinction Mastery training library — updates included
White-label assets (programs, forms, check-ins, Canva templates)
Weekly group coaching calls — implementation, audits, Q&A
Private community — accountability and feedback
Implementation checklists & SOPs — step-by-step
Pricing shown in UK £. International buyers: your bank will handle currency conversion.
*We will integrate into your existing website or funnel builder. If you don't have a website or funnel, you can sign up for one after purchasing, OR we can help you build a full website for an extra fee, OR we can use PT Distinction's mini site and create branded offer docs using Canva for you to use to sell your services.
**We can only work within the limits of your payment systems, and to make some systems work, other third-party cart or automation services may need to be purchased at your expense, or you may need to use another payment system. Due to the secure nature of most payment systems, there will be some parts of the connection and setup process that will require steps to be completed by you.
***Branding will be added when possible. Branding and website integrations in PT Distinction require a Pro or above subscription. Email branding will be limited to emails sent via the PT Distinction software; website branding will be limited to the website or funnel builder you use.
****Weekly support calls are offered 2 times per week over a total of 46 weeks during the year. These calls are run by Ash directly, but are sometimes covered by other team members. Times and days will vary and are changed at regular intervals to account for the different time zones.
† Optional extras can be selected during the onboarding process or can be purchased in the future. These are only available to Ultimate DFY clients
Nope. Most of our clients are not tech people. That’s why we exist. Whether you choose Academy or Ultimate, we’ll walk you through step-by-step (or build it all for you).
Academy (£997 per year OR £97 per month): DIY with training, business coaching and support. You get the systems, templates, training, and community to build it yourself, all with our support.
Ultimate (£1,997): Done For You build plus LIFETIME access to Academy. We handle all the tech and setup, then give you lifetime access to the Academy so you always have support.
This is a subscription service. Outside of this no, however you may need subscription PT Distinction or other coaching software, websites and email marketing software. These are optional and paid directly to the software company you choose.
Not at all. We work with brand-new coaches, experienced trainers moving online, and even gym owners who want hybrid models. The systems adapt to you.
You’ve got lifetime access to our community and weekly group calls. Whether it’s a month or a year from now, we’ll still be here to help.
No. This is a B2B service, not a consumer product.
Academy: most trainers launch in 4–8 weeks depending on their pace.
Ultimate: you can go live in weeks, not months, because we build it for you.
Yes. Many coaches start with Academy and later upgrade to Ultimate when they’re ready to hand the build over to us.
All prices are in UK £ GBP. If you’re outside the UK, your bank or payment provider will handle the conversion. Rates vary daily, so the exact amount in your currency may differ slightly. Prices include tax's when applicable.
You’ll get access to the free PT Distinction Masterclasses too. These are funded by PT Distinction themselves and are available to all PTD users and are a seperater service. What makes PTD Ninja different is that we provide custom systems, coaching, and lifetime support alongside those resources. The Academy and the OPTC course supersede the masterclasses and will cover everything you need to understand the basics and master your online fitness business with PT Distinction.
No, we’re not PT Distinction. We’re an independent company that specialises in helping trainers build businesses using PT Distinction. Think of us as the systems experts who make sure you get the most out of it.
PTD Ninja helps personal trainers build, launch, and grow their online coaching businesses with PT Distinction.
The OPTC (Online Personal Training Course) is the core of the Academy — a complete, structured training program that teaches you how to build, launch, and grow a successful online fitness business, even if you’re not using PT Distinction.
It includes:
- 4 stages, 25 modules, and over 70 lessons
- Approx. 40 hours of lessons and activities
- Resources, templates, and tasks to implement as you go
- The option to submit your workbook and take an exam for certification as a Certified Online Personal Trainer
-Activities and checkpoints you can submit in the Academy community for feedback and support
Think of the OPTC as something you do for your business — not instead of running it.
This isn’t a “pick a random lesson” program. It’s a step-by-step curriculum designed to help you progressively build, launch, and grow your online fitness business as you move through each stage.
The White Label Library is your complete collection of ready-made, fully customisable content for online coaching — all designed to save you months of work.
It includes done-for-you:
- Coaching programs and templates (flagship, challenge, and membership formats)
- Forms and check-ins (client onboarding, feedback, results tracking, etc.)
- Nutrition resources (portion guides, protein cheat sheets, habit templates)
- Canva content (lead magnets, social templates, client resources)
-Automations and sequences (email templates, onboarding flows, check-in reminders)
All files are 100% editable in PT Distinction and Canva, so you can make them fit your brand and coaching style.
We also keep the Library updated with new assets based on what’s working across our client base — so it grows with you.
You can preview a sample of the content and see how it works inside PT Distinction and Canva in the walkthrough video below.
We are always adding to the White Label Library, and as an academy member you can request for new content to be created.
Below is an example of some of the content available. We add new content monthly. This list is a snap-short from January 2024:
Marketing Resources
Canva Template - Good/Bad Form
Canva Template - Before and Afters
Canva Template - Facebook Post Image
Canva Template - Instagram Post Image
Canva Template - Story Image
Canva Template - App Image FB
Canva Template - App Image Instagram
Canva Template - App Image Story
Canva Template - Reel Cover Image
Canva Template - YouTube Cover Image
Templates - Social Media Mini Swipes
Templates - Positive Quotes
Sales Resources
Messages - New friends or follow sequence
Messages - New engagement sequence
Messages - New email subscriber sequence
Messages - New outreach sequence (high engagement)
Messages - More Information Sequence
Messages - New FB group Member sequence
Messages - New lead magnet sequence
Messages - Challenge Offer Sequence
Messages - Sales Call Sequence
Messages - Flagship Offer Follow Up Sequence
Messages - Membership Offer Sequence
Messages - Membership Offer Follow Up Sequence
Messages - No Sale Sequence
Messages - No Contact Sequence
Messages - Ask for a Testimonial Sequence
Messages - Ask for a Referral Sequence
Messages - Churned Client Sequence
Messages - Refund Sequence
Messages - Abandon Cart Sequence
Messages - Coaching Call Upsell
Onboarding Resources
Onboarding Email - General
Onboarding Email - With Onboarding Call
Onboarding Email - Hybrid
Coaching Resources
Messages - Onboarding Sequence
Messages - Check In - Going Well (Green) Sequence
Messages - Check In - Needs Assistance (Yellow) Sequence
Messages - Check In - Needs Help (Red) Sequence
Messages - Check In - Not Checked (Black) Sequence
Messages - Round Up Call Sequence
Lead Magnet Messages
Messages Sequence - Lead Magnet
Lead Magnet Content
Canva Template - Ebook Template
Canva Template - One Page Checklist
Lead Magnet Content PT Distinction
Full Group With Content, Forms and Tracking - 5 Day Mini Course
Full Group With Content, Forms and Tracking - Nutrition Audit
Challenge Messages
Messages Sequence - Challenge
Challenge Content
Canva Template - Challenge Welcome Pack
Canva Template - Nutrition Guide (Standard)
Canva Template - Nutrition Guide (Vegetarian)
Canva Template - Nutrition Guide (Ketogenic)
Canva Template - Nutrition Guide (Intermittent Fasting)
Canva Template - Lets Talk Food (Day 1)
Canva Template - Challenge Workout (Day 2)
Canva Template - Challenge Recipes (Day 4)
Canva Template - Keeping It Simple (Day 7)
Canva Template - The Small Stuff (Day 8)
Challenge Content PT Distinction
Text Document Template - Challenge Welcome Pack
Text Document Template - Nutrition Guide (Standard)
Text Document Template - Nutrition Guide (Vegetarian)
Text Document Template - Nutrition Guide (Ketogenic)
Text Document Template - Nutrition Guide (Intermittent Fasting)
Text Document Template - Lets Talk Food (Day 1)
Text Document Template -Challenge Workout (Day 2)
Text Document Template - Challenge Recipes (Day 4)
Text Document Template - Keeping It Simple (Day 7)
Text Document Template - The Small Stuff (Day 8)
Full Group With Content, Forms and Tracking - Challenge Welcome Group
Full Group With Content, Forms and Tracking - Challenge Content (Coaching, Nutrition & Workouts)
Full Group With Content, Forms and Tracking - Challenge Content, Vegetarian (Coaching, Nutrition & Workouts)
Full Group With Content, Forms and Tracking - Challenge Content, Ketogenic (Coaching, Nutrition & Workouts)
Full Group With Content, Forms and Tracking - Challenge Content, Intermitted Fasting (Coaching, Nutrition & Workouts)
Flagship Messages
Messages Sequence - Flagship
Flagship Content
Canva Template - Flagship Welcome Pack
Canva Template - Flagship Tracking Sheets
Canva Template - Recording What You Eat
Canva Template - Assessing The Food Diary
Canva Template - Getting The Right Breakfast
Canva Template - Getting The Perfect Lunch
Canva Template - Getting The Perfect Dinner
Canva Template - Understanding Your Own Body
Canva Template - Your Perfect Day
Canva Template - Using My Fitness Pal
Flagship PT Distinction Content
Text Document Template - Onboarding Pack
Text Document Template - How to take your measurements
Text Document Template - Managing Expectations
Text Document Template - Recording What You Eat
Text Document Template - Assessing The Food Diary
Text Document Template - 3 Changes Form
Text Document Template - Getting The Right Breakfast
Text Document Template - Getting The Perfect Lunch
Text Document Template - Getting The Perfect Dinner
Text Document Template - Understanding Your Own Body
Text Document Template - Your Perfect Day (adjust your meals to suit)
Text Document Template - Integrate My Fitness Pal
Text Document Template - Tracking your Breakfast
Text Document Template - Tracking your Lunch
Text Document Template - Tracking your Dinner
Form Templates - Increase Activity Levels
Form Templates - Increase General Activity Levels
Full Group With Content, Forms and Tracking - Welcome Group
Full Group With Content, Forms and Tracking -Results Tracking Group
Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (metric)
Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (Imperial)
Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (Vegetarian)
Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (Ketogenic)
Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (Intermitted Fasting)
Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (metric)
Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (Imperial)
Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (Vegetarian)
Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (Ketogenic)
Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (Intermitted Fasting)
Membership Messages
Messages Sequence - Membership
Habit Coaching Content
Canva Template - Habit Tracking Sheet
Canva Template - Record What You Eat
Canva Template - Create Your Healthy Kitchen
Canva Template - Eat Slowly & Stop At 80% Full
Canva Template - Eat Every 3-4 Hours
Canva Template - Eat Protein With Every Meal
Canva Template - Eat Vegetables At Every Meal
Canva Template - Eat Fats At Every Meal
Canva Template - Eat Carbohydrates At Every Meal
Canva Template - Drink Fresh Water Every Day
Canva Template - Managing Alcohol Intake
Canva Template - Eat Single Ingredient Foods
Canva Template - Getting Enough Fibre
Canva Template - Getting Enough Calcium
Canva Template - Improve Your Sleep
Canva Template - Improve Your Gut Health
Canva Template - Reduce Your Stress Levels
PT Distinction Habit Content
Text Document Template - Recognising and improving your habits
Text Document Template - Record What You Eat
Text Document Template - Create Your Healthy Kitchen
Text Document Template - Eat Slowly & Stop At 80% Full
Text Document Template - Eat Every 3-4 Hours
Text Document Template - Eat Protein With Every Meal
Text Document Template - Eat Vegetables At Every Meal
Text Document Template - Eat Fats At Every Meal
Text Document Template - Eat Carbohydrates At Every Meal
Text Document Template -Drink Fresh Water Every Day
Text Document Template - Managing Alcohol Intake
Text Document Template - Eat Single Ingredient Foods
Text Document Template - Getting Enough Fibre
Text Document Template - Getting Enough Calcium
Text Document Template - Improve Your Sleep
Text Document Template - Improve Your Gut Health
Text Document Template - Reduce Your Stress Levels
Full Group With Content, Forms and Tracking - Record What You Eat
Full Group With Content, Forms and Tracking - Create Your Healthy Kitchen
Full Group With Content, Forms and Tracking - Eat Slowly & Stop At 80% Full
Full Group With Content, Forms and Tracking - Eat Every 3-4 Hours
Full Group With Content, Forms and Tracking -Eat Protein With Every Meal
Full Group With Content, Forms and Tracking - Eat Vegetables At Every Meal
Full Group With Content, Forms and Tracking - Eat Fats At Every Mea
Full Group With Content, Forms and Tracking - Eat Carbohydrates At Every Meal
Full Group With Content, Forms and Tracking -Drink Fresh Water Every Day
Full Group With Content, Forms and Tracking - Managing Alcohol Intake
Full Group With Content, Forms and Tracking - Eat Single Ingredient Foods
Full Group With Content, Forms and Tracking - Getting Enough Fibre
Full Group With Content, Forms and Tracking - Getting Enough Calcium
Full Group With Content, Forms and Tracking - Improve Your Sleep
Full Group With Content, Forms and Tracking - Improve Your Gut Health
Full Group With Content, Forms and Tracking - Reduce Your Stress Levels
Full Group With Content, Forms and Tracking - 12 month habit coaching program
Full Group With Content, Forms and Tracking - 12 month habit coaching program (vegetarian)
Form Template - Eating Habits Questionnaire
Form Template - Adapt Your Own Habits
Form Template - Review Your Own Habits
Workout Content
Canva Template - Workout Planner
PT Distinction Workout Content
Text Document Template - Learning How To Train
Full Group With Content, Forms and Tracking - Step Challenge (Workouts)
Full Group With Content, Forms and Tracking - Workout Support
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Lean Muscle)
Full Group With Programs, Scheduling, Progressions and Tracking - 16 Week Automated Workouts (Hypertrophy)
Full Group With Programs, Scheduling, Progressions and Tracking - 6 Week Automated Workouts (walking)
Full Group With Programs, Scheduling, Progressions and Tracking - Client 'Selectable' Workouts.
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 2 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 3 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 4 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 5 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 2 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 3 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 4 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 5 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 2 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 3 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 4 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 5 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 2 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 3 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 4 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 5 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Month Progressive Workout Program (Home and Gym)
Program Templates - Beginners/Intermediate/Advanced Workouts (gym)
Program Templates - 'Shift Work' Workouts. (home/gym)
Program Templates - 6-12-25 Workouts (gym)
Program Templates - Ab Workouts - Beginner to Advanced
Program Templates - Conditioning Workouts (gym)
Program Templates - Female Performance Workouts (gym)
Program Templates - Exercises Protocol Examples
Program Templates - Glute Focused Workouts (gym)
Program Templates - Hypertrophy Workouts (gym)
Program Templates - Interval Workouts (gym)
Program Templates - Interval Workouts (home)
Program Templates - Performance Workouts (gym)
Program Templates - Strength Workouts (gym)
Program Templates - Size Workouts (gym)
Program Templates - 5 Day Split With Cardio
Program Templates - Running Program
Program Templates - Workout Assessments
Program Templates - Workout Questionnaires
Program Templates - Injury Recovery (coming June 2023)
Extra Coaching Content
Embed Template - Calorie Calculator (Metric)
Embed Template - Calorie Calculator (Imperial)
Canva Template - Exercise Terminology
Integrated Calorie Calculator (Metric)
Integrated Calorie Calculator (Imperial)
Text Document Template - Calorie Targets
Form Templates - Athletic Nutrition Needs
Form Templates - Fullness Cues
Form Templates - Goal Setting
Form Templates - Gym Environment
Form Templates - Habit Challenge Agreement
Form Templates - Habit Tracking Weekly Review
Form Templates - Kitchen Set Up Assistant
Form Templates - Remind Me Why You Are Doing This
Form Templates - Evening Questions
Form Templates - Morning Questions
Recipe Books
Canva Template - Recipe Template
Canva Template - Recipe Book 1
Canva Template - Recipe Book 2
Canva Template - Recipe Book 3
Canva Template - Recipe Book 4
Canva Template - Recipe Book 5
Canva Template - Recipe Book 6
You choose between the Academy (£997, DIY with support) or the Ultimate (£1,997, Done For You build plus Academy). Both include lifetime support.
Trainers who feel stuck, overwhelmed, or confused about moving their business online — whether new, experienced, or hybrid coaches.
Academy is £997 yearly or £97 monthly. Ultimate is £1,997 one-off with lifetime Academy access included. All pricing is in UK £; international buyers will see currency conversion.
Clear systems, PT Distinction expertise, transparent pricing, and lifetime support — no fluff, no fake scarcity.
This is a subscription service. All services are B2B and do not offer any credit options or installment plans. If you decided to arrange credit from a third party to pay for these services you are responsible for the payments and regardless of how the funding is source, this service remains a B2B service and consumer rights do not apply.

Innovation
Fresh, creative solutions.

Integrity
Honesty and transparency.

Excellence
High quantity services.

Company No: 13986587.
VAT Number: GB 407642405
Copyright 2026. PTDNinja Ltd. All Rights Reserved.