
We’ll build your entire online business for you: Programs, automations, sales pages, emails, onboarding, and PT Distinction setup. Then show you how to run it confidently & find new clients with lifetime access to our Academy, community, and support.


You know how to help clients. But when it comes to websites, funnels, emails, automations, and PT Distinction… it’s easy to feel stuck.
You’ve tried to DIY it. Watched tutorials. Bought a few courses.
And still, you’re not online, or it doesn’t work the way you want it to.
That’s where The Ultimate comes in.
We build your online coaching business for you — from systems to sales pages — then teach you how to grow it long-term.
No jargon. No guru tactics. Just clear systems, expert setup, and real support.








Plus Much More...
Positioning, offers, pricing, messaging, and simple math (profit first) though our OPTC Course.

Groups, programs, scheduling, onboarding flows, results tracking, resources, app experience. (All set up for you with the Ultimate DFY service)

Lead magnet, landing page, emails, nurture, DM/email frameworks, sales page essentials. (All set up for you with the Ultimate DFY service)

12-week flagship program and membership blueprint with pre-built automations & content ready to go (All set up for you with the Ultimate DFY service).

Programs, forms, check-ins, calculators, Canva templates ready to add your own branding. (carefully selected and set up for you with the Ultimate DFY service)

SOPs, client management, time blocking, retention, referrals, and simple automations. (All set up for you with the Ultimate DFY service)

Community access forever + weekly group coaching calls for Q&A, audits, and momentum.

The hub of the Academy! The feeling of loneliness as an online coach is real! So, we've created an accessible community of high-performing online fit-pros. Join a network of like-minded coaches, share experiences, and grow together with support from Ash and the team

Join any of our weekly group coaching sessions to gain a deeper level of clarity and ask questions that came up during the week. Dive deep into strategies, get your questions answered, and stay aligned with your goals. The only way to not grow is to not show up!

Each week check-in with how your week went. Get support on how to handle the ups and downs of running a business, feedback on how to overcome any barriers you have and most importantly, celebrate your wins!








Your vault of done-for-you, fully customisable content designed for online coaching all set up for you, using our white label content and 'proven 'SuperSystem' model.
Coaching programs (flagship, challenge, membership)
Workout programs (flagship, challenge, membership)
Client forms, check-ins & SOPs.
Nutrition resources (guides, habits, calculators)
Canva templates (lead magnets, social posts, client PDFs)
Email & automation custom writen for your offer
All editable, all branded for your business. Each is adapted by our team based on your onboarding details to suit the needs of your business.

Tweak automations, workflows, program templates and content
Edit copy, images, or forms
Adjust check-ins, onboarding, or funnels based on real client use
Ask questions or request small updates via our support desk or Loom
We’ll help you refine the system as clients start using it, so everything runs perfectly.
This isn’t that.
We’ve worked with 1,000+ trainers and coaches worldwide, across every niche, model, and experience level.
We’ve seen what works and what doesn’t.
The Ultimate is built from real-world data, not theory:
Systems that make businesses sustainable, not stressful
Client experiences that build retention and referrals
Simple tech setups that actually get used
We build what’s proven to work, not what’s trendy.


The most successful businesses all had clear, simple systems.
Their coaching and programs weren’t copy-paste; they were structured for clients first.
Their marketing was consistent and honest, not hype driven, and they treated their coaching as a real business, not a side hustle.
The Academy and our Done For You service is built from that data, not theory, not “Ash’s way,” but real-world insights across 1,000+ businesses.
It’s also why we give you lifetime access. Success isn’t built in 12 weeks. It takes time, consistency, and refinement.
Step 1 — Onboarding
Complete our onboarding form so we can gather everything we need about your business, brand, and services
Step 2 — We Build It
We create your full online business system — PT Distinction, sales pages, automations, and content setup.
Step 3 — Review & Refine
You’ll test your setup, give feedback, and we’ll polish the details.
Step 4 — Launch & Advnaced Support
You go live with your new system, and we stay with you for 90 days to help fine-tune your new system


















When you join PTD Ninja, you’re not left on your own after setup and advanced support have finished.
You get lifetime access to the Academy, weekly coaching calls, and our support community. That means whether you need help in 90 days, 9 months, or 9 years, we’ll still be here.
Because we’re not interested in quick wins. We’re here to help you build a business that lasts.

Perfect for
Trainers who want a professional online coaching business without the tech stress.
Coaches who prefer expert implementation and lifetime support
Professionals who value clarity, transparency, and real systems
Not ideal for
Anyone looking for a quick-fix or “copy-paste” funnel
Trainers unwilling to engage in the onboarding process — we build with you, not without you
*We will integrate into your existing website or funnel builder. If you don't have a website or funnel, you can sign up for one after purchasing, OR we can help you build a full website for an extra fee, OR we can use PT Distinction's mini site and create branded offer docs using Canva for you to use to sell your services.
**We can only work within the limits of your payment systems, and to make some systems work, other third-party cart or automation services may need to be purchased at your expense, or you may need to use another payment system. Due to the secure nature of most payment systems, there will be some parts of the connection and setup process that will require steps to be completed by you.
***Branding will be added when possible. Branding and website integrations in PT Distinction require a Pro or above subscription. Email branding will be limited to emails sent via the PT Distinction software; website branding will be limited to the website or funnel builder you use.
****Weekly support calls are offered 2 times per week over a total of 46 weeks during the year. These calls are run by Ash directly, but are sometimes covered by other team members. Times and days will vary and are changed at regular intervals to account for the different time zones.
† Optional extras can be selected during the onboarding process or can be purchased in the future. These are only available to Ultimate DFY clients
Custom PT Distinction Setup
Website / Sales Page Build
Payment Integration
Email Automations & Sequences
Lead Magnet / Challenge Funnel
White Label Library Access
Online Personal Training Course
Lifetime Academy Access & Community
Weekly Group Coaching Calls
90-Day Advanced Support After Launch
Pricing shown in UK £. International buyers: your bank will handle currency conversion.
Already purchased the course or the Academy from PTD Ninja and you are paying in full? Speak to us first, and we will discount what you previously paid
Nope. Most of our clients are not tech people. That’s why we exist. We’ll walk you through step-by-step and handle all the techy stuff for you.
Academy (£997): DIY with lifetime support. You get the systems, templates, training, and community to build it yourself.
Ultimate (£1,997): Done For You build plus Academy. We handle all the tech and setup, then give you lifetime access to the Academy so you always have support.
No. One-off payment only. You’ll never get surprise invoices from us. (You’ll just need a PT Distinction account, which is separate and paid directly to them.)
Not at all. We work with brand-new coaches, experienced trainers moving online, and even gym owners who want hybrid models. The systems adapt to you.
You’ve got lifetime access to our community and weekly group calls. Whether it’s a month or a year from now, we’ll still be here to help.
No. This is a B2B service, not a consumer product. Instead of refunds, we give you lifetime access and support so you get what you paid for and guarantee to deliver the setup and provide 90 days of post-launch support.
Most projects are completed within 4 – 6 weeks, depending on feedback and content turnaround.
All prices are in UK £ GBP. If you’re outside the UK, your bank or payment provider will handle the conversion. Rates vary daily, so the exact amount in your currency may differ slightly. Prices include tax's when applicable.
You’ll get access to the free PT Distinction Masterclasses too. These are funded by PT Distinction themselves and are available to all PTD users and are a seperater service. What makes PTD Ninja different is that we provide custom systems, coaching, and lifetime support alongside those resources. The Academy and the OPTC course supersede the masterclasses and will cover everything you need to understand the basics and master your online fitness business with PT Distinction.
No, we’re not PT Distinction. We’re an independent company that specialises in helping trainers build businesses using PT Distinction. Think of us as the systems experts who make sure you get the most out of it.
PTD Ninja helps personal trainers build, launch, and grow their online coaching businesses with PT Distinction.
The OPTC (Online Personal Training Course) is the core of the Academy — a complete, structured training program that teaches you how to build, launch, and grow a successful online fitness business, even if you’re not using PT Distinction.
It includes:
- 4 stages, 25 modules, and over 70 lessons
- Approx. 40 hours of lessons and activities
- Resources, templates, and tasks to implement as you go
- The option to submit your workbook and take an exam for certification as a Certified Online Personal Trainer
-Activities and checkpoints you can submit in the Academy community for feedback and support
Think of the OPTC as something you do for your business — not instead of running it.
This isn’t a “pick a random lesson” program. It’s a step-by-step curriculum designed to help you progressively build, launch, and grow your online fitness business as you move through each stage.
The White Label Library is your complete collection of ready-made, fully customisable content for online coaching — all designed to save you months of work.
It includes done-for-you:
- Coaching programs and templates (flagship, challenge, and membership formats)
- Forms and check-ins (client onboarding, feedback, results tracking, etc.)
- Nutrition resources (portion guides, protein cheat sheets, habit templates)
- Canva content (lead magnets, social templates, client resources)
-Automations and sequences (email templates, onboarding flows, check-in reminders)
All files are 100% editable in PT Distinction and Canva, so you can make them fit your brand and coaching style.
We also keep the Library updated with new assets based on what’s working across our client base — so it grows with you.
You can preview a sample of the content and see how it works inside PT Distinction and Canva in the walkthrough video below.
We are always adding to the White Label Library, and as an academy member you can request for new content to be created.
Below is an example of some of the content available. We add new content monthly. This list is a snap-short from January 2024:
Marketing Resources
Canva Template - Good/Bad Form
Canva Template - Before and Afters
Canva Template - Facebook Post Image
Canva Template - Instagram Post Image
Canva Template - Story Image
Canva Template - App Image FB
Canva Template - App Image Instagram
Canva Template - App Image Story
Canva Template - Reel Cover Image
Canva Template - YouTube Cover Image
Templates - Social Media Mini Swipes
Templates - Positive Quotes
Sales Resources
Messages - New friends or follow sequence
Messages - New engagement sequence
Messages - New email subscriber sequence
Messages - New outreach sequence (high engagement)
Messages - More Information Sequence
Messages - New FB group Member sequence
Messages - New lead magnet sequence
Messages - Challenge Offer Sequence
Messages - Sales Call Sequence
Messages - Flagship Offer Follow Up Sequence
Messages - Membership Offer Sequence
Messages - Membership Offer Follow Up Sequence
Messages - No Sale Sequence
Messages - No Contact Sequence
Messages - Ask for a Testimonial Sequence
Messages - Ask for a Referral Sequence
Messages - Churned Client Sequence
Messages - Refund Sequence
Messages - Abandon Cart Sequence
Messages - Coaching Call Upsell
Onboarding Resources
Onboarding Email - General
Onboarding Email - With Onboarding Call
Onboarding Email - Hybrid
Coaching Resources
Messages - Onboarding Sequence
Messages - Check In - Going Well (Green) Sequence
Messages - Check In - Needs Assistance (Yellow) Sequence
Messages - Check In - Needs Help (Red) Sequence
Messages - Check In - Not Checked (Black) Sequence
Messages - Round Up Call Sequence
Lead Magnet Messages
Messages Sequence - Lead Magnet
Lead Magnet Content
Canva Template - Ebook Template
Canva Template - One Page Checklist
Lead Magnet Content PT Distinction
Full Group With Content, Forms and Tracking - 5 Day Mini Course
Full Group With Content, Forms and Tracking - Nutrition Audit
Challenge Messages
Messages Sequence - Challenge
Challenge Content
Canva Template - Challenge Welcome Pack
Canva Template - Nutrition Guide (Standard)
Canva Template - Nutrition Guide (Vegetarian)
Canva Template - Nutrition Guide (Ketogenic)
Canva Template - Nutrition Guide (Intermittent Fasting)
Canva Template - Lets Talk Food (Day 1)
Canva Template - Challenge Workout (Day 2)
Canva Template - Challenge Recipes (Day 4)
Canva Template - Keeping It Simple (Day 7)
Canva Template - The Small Stuff (Day 8)
Challenge Content PT Distinction
Text Document Template - Challenge Welcome Pack
Text Document Template - Nutrition Guide (Standard)
Text Document Template - Nutrition Guide (Vegetarian)
Text Document Template - Nutrition Guide (Ketogenic)
Text Document Template - Nutrition Guide (Intermittent Fasting)
Text Document Template - Lets Talk Food (Day 1)
Text Document Template -Challenge Workout (Day 2)
Text Document Template - Challenge Recipes (Day 4)
Text Document Template - Keeping It Simple (Day 7)
Text Document Template - The Small Stuff (Day 8)
Full Group With Content, Forms and Tracking - Challenge Welcome Group
Full Group With Content, Forms and Tracking - Challenge Content (Coaching, Nutrition & Workouts)
Full Group With Content, Forms and Tracking - Challenge Content, Vegetarian (Coaching, Nutrition & Workouts)
Full Group With Content, Forms and Tracking - Challenge Content, Ketogenic (Coaching, Nutrition & Workouts)
Full Group With Content, Forms and Tracking - Challenge Content, Intermitted Fasting (Coaching, Nutrition & Workouts)
Flagship Messages
Messages Sequence - Flagship
Flagship Content
Canva Template - Flagship Welcome Pack
Canva Template - Flagship Tracking Sheets
Canva Template - Recording What You Eat
Canva Template - Assessing The Food Diary
Canva Template - Getting The Right Breakfast
Canva Template - Getting The Perfect Lunch
Canva Template - Getting The Perfect Dinner
Canva Template - Understanding Your Own Body
Canva Template - Your Perfect Day
Canva Template - Using My Fitness Pal
Flagship PT Distinction Content
Text Document Template - Onboarding Pack
Text Document Template - How to take your measurements
Text Document Template - Managing Expectations
Text Document Template - Recording What You Eat
Text Document Template - Assessing The Food Diary
Text Document Template - 3 Changes Form
Text Document Template - Getting The Right Breakfast
Text Document Template - Getting The Perfect Lunch
Text Document Template - Getting The Perfect Dinner
Text Document Template - Understanding Your Own Body
Text Document Template - Your Perfect Day (adjust your meals to suit)
Text Document Template - Integrate My Fitness Pal
Text Document Template - Tracking your Breakfast
Text Document Template - Tracking your Lunch
Text Document Template - Tracking your Dinner
Form Templates - Increase Activity Levels
Form Templates - Increase General Activity Levels
Full Group With Content, Forms and Tracking - Welcome Group
Full Group With Content, Forms and Tracking -Results Tracking Group
Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (metric)
Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (Imperial)
Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (Vegetarian)
Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (Ketogenic)
Full Group With Content, Forms and Tracking -12 Week Flagship Coaching Content (Intermitted Fasting)
Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (metric)
Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (Imperial)
Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (Vegetarian)
Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (Ketogenic)
Full Group With Content, Forms and Tracking -12 Month Flagship Coaching Content (Intermitted Fasting)
Membership Messages
Messages Sequence - Membership
Habit Coaching Content
Canva Template - Habit Tracking Sheet
Canva Template - Record What You Eat
Canva Template - Create Your Healthy Kitchen
Canva Template - Eat Slowly & Stop At 80% Full
Canva Template - Eat Every 3-4 Hours
Canva Template - Eat Protein With Every Meal
Canva Template - Eat Vegetables At Every Meal
Canva Template - Eat Fats At Every Meal
Canva Template - Eat Carbohydrates At Every Meal
Canva Template - Drink Fresh Water Every Day
Canva Template - Managing Alcohol Intake
Canva Template - Eat Single Ingredient Foods
Canva Template - Getting Enough Fibre
Canva Template - Getting Enough Calcium
Canva Template - Improve Your Sleep
Canva Template - Improve Your Gut Health
Canva Template - Reduce Your Stress Levels
PT Distinction Habit Content
Text Document Template - Recognising and improving your habits
Text Document Template - Record What You Eat
Text Document Template - Create Your Healthy Kitchen
Text Document Template - Eat Slowly & Stop At 80% Full
Text Document Template - Eat Every 3-4 Hours
Text Document Template - Eat Protein With Every Meal
Text Document Template - Eat Vegetables At Every Meal
Text Document Template - Eat Fats At Every Meal
Text Document Template - Eat Carbohydrates At Every Meal
Text Document Template -Drink Fresh Water Every Day
Text Document Template - Managing Alcohol Intake
Text Document Template - Eat Single Ingredient Foods
Text Document Template - Getting Enough Fibre
Text Document Template - Getting Enough Calcium
Text Document Template - Improve Your Sleep
Text Document Template - Improve Your Gut Health
Text Document Template - Reduce Your Stress Levels
Full Group With Content, Forms and Tracking - Record What You Eat
Full Group With Content, Forms and Tracking - Create Your Healthy Kitchen
Full Group With Content, Forms and Tracking - Eat Slowly & Stop At 80% Full
Full Group With Content, Forms and Tracking - Eat Every 3-4 Hours
Full Group With Content, Forms and Tracking -Eat Protein With Every Meal
Full Group With Content, Forms and Tracking - Eat Vegetables At Every Meal
Full Group With Content, Forms and Tracking - Eat Fats At Every Mea
Full Group With Content, Forms and Tracking - Eat Carbohydrates At Every Meal
Full Group With Content, Forms and Tracking -Drink Fresh Water Every Day
Full Group With Content, Forms and Tracking - Managing Alcohol Intake
Full Group With Content, Forms and Tracking - Eat Single Ingredient Foods
Full Group With Content, Forms and Tracking - Getting Enough Fibre
Full Group With Content, Forms and Tracking - Getting Enough Calcium
Full Group With Content, Forms and Tracking - Improve Your Sleep
Full Group With Content, Forms and Tracking - Improve Your Gut Health
Full Group With Content, Forms and Tracking - Reduce Your Stress Levels
Full Group With Content, Forms and Tracking - 12 month habit coaching program
Full Group With Content, Forms and Tracking - 12 month habit coaching program (vegetarian)
Form Template - Eating Habits Questionnaire
Form Template - Adapt Your Own Habits
Form Template - Review Your Own Habits
Workout Content
Canva Template - Workout Planner
PT Distinction Workout Content
Text Document Template - Learning How To Train
Full Group With Content, Forms and Tracking - Step Challenge (Workouts)
Full Group With Content, Forms and Tracking - Workout Support
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Lean Muscle)
Full Group With Programs, Scheduling, Progressions and Tracking - 16 Week Automated Workouts (Hypertrophy)
Full Group With Programs, Scheduling, Progressions and Tracking - 6 Week Automated Workouts (walking)
Full Group With Programs, Scheduling, Progressions and Tracking - Client 'Selectable' Workouts.
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 2 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 3 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 4 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 5 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 2 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 3 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 4 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 5 x Day Home)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 2 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 3 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 4 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Beginner 5 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 2 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 3 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 4 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Week Automated Workouts (Advanced 5 x Day Gym)
Full Group With Programs, Scheduling, Progressions and Tracking - 12 Month Progressive Workout Program (Home and Gym)
Program Templates - Beginners/Intermediate/Advanced Workouts (gym)
Program Templates - 'Shift Work' Workouts. (home/gym)
Program Templates - 6-12-25 Workouts (gym)
Program Templates - Ab Workouts - Beginner to Advanced
Program Templates - Conditioning Workouts (gym)
Program Templates - Female Performance Workouts (gym)
Program Templates - Exercises Protocol Examples
Program Templates - Glute Focused Workouts (gym)
Program Templates - Hypertrophy Workouts (gym)
Program Templates - Interval Workouts (gym)
Program Templates - Interval Workouts (home)
Program Templates - Performance Workouts (gym)
Program Templates - Strength Workouts (gym)
Program Templates - Size Workouts (gym)
Program Templates - 5 Day Split With Cardio
Program Templates - Running Program
Program Templates - Workout Assessments
Program Templates - Workout Questionnaires
Program Templates - Injury Recovery (coming June 2023)
Extra Coaching Content
Embed Template - Calorie Calculator (Metric)
Embed Template - Calorie Calculator (Imperial)
Canva Template - Exercise Terminology
Integrated Calorie Calculator (Metric)
Integrated Calorie Calculator (Imperial)
Text Document Template - Calorie Targets
Form Templates - Athletic Nutrition Needs
Form Templates - Fullness Cues
Form Templates - Goal Setting
Form Templates - Gym Environment
Form Templates - Habit Challenge Agreement
Form Templates - Habit Tracking Weekly Review
Form Templates - Kitchen Set Up Assistant
Form Templates - Remind Me Why You Are Doing This
Form Templates - Evening Questions
Form Templates - Morning Questions
Recipe Books
Canva Template - Recipe Template
Canva Template - Recipe Book 1
Canva Template - Recipe Book 2
Canva Template - Recipe Book 3
Canva Template - Recipe Book 4
Canva Template - Recipe Book 5
Canva Template - Recipe Book 6
You choose between the Academy (£997, DIY with support) or the Ultimate (£1,997, Done For You build plus Academy). Both include lifetime support.
Trainers who feel stuck, overwhelmed, or confused about moving their business online — whether new, experienced, or hybrid coaches.
1-2-1 calls are not part of the standard package. If you’re struggling during onboarding, we can offer a free 30-minute call to help you get unstuck.
Additional calls are available at £20 + VAT for 45 minutes, refunded if an issue or the need for the call was due to our error.
Most support is handled faster via our email desk or Loom videos.
Clear systems, PT Distinction expertise, transparent pricing, and lifetime support — no fluff, no fake scarcity.
No, all services are single one off payments and include lifetime access. All services are B2B and do not offer any credit options . If you decided to arrange credit from a third party to pay for these services you are responsible for the payments and regardless of how the funding is source, this service remains a B2B service and consumer rights do not apply. Those you may choose to split the payment of 3 payments which includes an admin fee.

Innovation
Fresh, creative solutions.

Integrity
Honesty and transparency.

Excellence
High quantity services.

Company No: 13986587.
VAT Number: GB 407642405
Copyright 2025. PTDNinja Ltd. All Rights Reserved.