Custom Coaching Software. Built Around How You Deliver.
We design and build custom coaching platforms, client portals, and delivery systems that match how your business actually works.
Does This Sound Familiar?
Too Many Tools
You're stitching together platforms that don't properly connect.
Disconnected Experience
Clients are jumping between apps, messages, and resources.
Manual Work
You're doing more admin than you should be.
Growth Bottlenecks
Your system struggles as you scale.
The issue isn't your coaching.
It's the infrastructure behind it.
Custom Software Without The Old Costs or Timelines
A few years ago, building custom software meant long timelines, large dev teams, and huge budgets.
We use AI-assisted development and modern frameworks to build fast, flexible systems without the traditional overhead.
Every Part of Your System, Covered
Bespoke Coaching Platform
A fully custom platform built around your coaching model — program delivery, dashboards, check-ins and tracking all in one place.
Multi-Programme Architecture
Systems designed to run multiple tiers or programme types without everything getting tangled.
Progress & Accountability Tools
Custom tracking systems that surface the metrics that matter for your clients and your business.
Real Systems We Build

Custom Coaching Portal + Delivery System
Full client dashboard, structured program delivery, integrated tracking

PT Distinction + Custom Portal Integration
Keep PTD for workouts, add a custom front-end experience and automation layer

Client Dashboard + Progress Tracking System
Custom dashboards with metrics, check-ins and reporting

Custom CRM + Coaching Workflow System
End-to-end client management, onboarding and internal workflows

Fully Bespoke Coaching Platform (Web + App)
Complete system with potential app store build

AI Content + Delivery Support System
AI tools to support content, communication and internal processes

FTOS Studio
Specialist Build Partner
Need Something More Bespoke?
For projects that go beyond a standard PT Distinction setup, we've partnered with FTOS Studio to deliver custom software, connected systems and more advanced builds.
PTD Ninja remains focused on helping fitness professionals build and improve their online coaching businesses around PT Distinction. When a project needs something more bespoke, we now deliver that work with FTOS Studio.
The Build Process
Map Your System
We identify how your current setup works and where it breaks down.
Design The Solution
We plan a system tailored exactly to your business and delivery model.
Build & Iterate Fast
We build quickly using modern tools and refine based on your feedback.
Launch & Improve
You use it, we optimise based on real usage and results.
This Is The Future
of Online Coaching
The next generation of coaching businesses won't rely on stacked tools.
They'll run on systems built specifically for how they operate.
Better delivery. Better experience. Less manual work.
Who This Is For
This is for
- Coaches already working with clients or growing
- Businesses wanting better delivery systems
- People thinking long-term
Not for
- Cheap one-off jobs
- DIY solutions
- Lowest-price shoppers